Ads judged from kickoff to final whistle.
Bud Light: C | Overall this whole ad is a cool idea, but it just fell flat for me. Actually, not flat just too short, and not believable. If they actually could pull the wool over this guy and make us feel like they did too then it would feel like we all got away with a huge heist but I didn’t feel that, although I’m sure that was the intention. However Reggie Watts and Don Cheadle are always a plus in any commercial.
Maserati: C+ | The hell are you talking about? Someone at work said it best, “…that was Maserati just spending the money because they can” Not unlike their client base.
Doritos: B- Wish you didn’t show these before the SuperBowl. Seriously why show them before? It ruins the whole moment. It was a hit for those who don’t live on the internet for a living.
Chevy: C+ | Cow love story? not sure….kinda fun. Upon further review pretty stupid considering it goes against the emotional connection you get with your previous “a man and his truck” ads.
Beats Music: C+ | Good product explanation, somewhat of a reach for an ad, however Ellen does help.
U2: B- | I like the charity message. I don’t really want this one to count however it is a pretty cool charity promotion.
Hyundai - B+ | “Dad Sixth Sense” Nice work. slapstick humor, worked in a Bruno Mars song as well (only brand to do so) Hyundai always brings some good ads to the party.
Cheerios: B- | Felt like there was a lot of potential here, like that the ad could’ve gone in a variety of different directions. Even address the idiots who thought an interracial family in a commercial is controversial. All that said, still pretty cute.
SquareSpace: C+ | Good effort, not very rememberable though. See you next year hopefully.
Radioshack: A | Well played, poking fun at yourself can be a risky move. One of my favorite ads of the night. I’m sure that has been the perception of Radioshack for a while now, good work at trying to destroy that image
Chevy: B+ | “Life” This was a great ad. Beautiful imagery and showing support of American Cancer Society is great. But not an ad to play after you throw a humor themed one like “cow sex” before. Just a poor placement of the ads.
GoDaddy: B- | Photoshopped Danica Patrick on a body builder lifts you past a C for the first time in years. Good work.
Bud Light: No grade. | To clarify this is the ad that just shows a bottle with a twist off top. What the hell.
T-Mobile: B | No Contract Tebow I know Skip Bayliss would give this ad the highest award that anyone in advertising could achieve but a solid B from me. Tebow actually poked a little fun at himself, I thought it was a strong showing. I’ll never switch to T-Mobile though.
Weather Tech: “You Can’t Do That” C+ | MADE IN MERICA
Transformers: Robot DRAGON | Yeah there’s not a grade there I know. Because they showed Optimus Prime FLYING A FUCKING ROBOT DRAGON?????
VW: B+ | “Oh I hate zeeze wingy thingy’s” Solid work VW, falls short from last years effort.
Wonderful: B+ | Great 2 ad punch + Colbert
H&M: C | However I’ve been told by females that this is an A++++++++ ad…so….. good work I guess H&M?
Spiderman 2: EXPLOSIONS + CGI = C+
Carmax: A- | RUDY!!!!! It could’ve just been Rudy giving a slow clap with the CarMax logo and I would’ve given it an A
Geico: C- | too short, didn’t feel like this was a super bowl commercial
M&M’s B- | Nice set up earlier in the week
Coca Cola: B+ Beautiful, *single tear | I could go off on everyone who thought this ad was controversial or thought it was offensive but I will simply say that the song “America the Beautiful” is not our “national anthem” but more of a celebration of the country we call home. I’m also not wrong in saying that we are all a country of immigrants. Ok I can feel the rage swell up, just….read a damn book please….Just..ok? Please? Thanks. Great ad Coca Cola.
Sonos: B- Nice music mashup, made me want those speakers, so your ad did its job.
24: B- nice teaser, never watched an episode but nice teaser.
Toyota: B+ Terry Crews always helps any advertisement.
Subway: F | for Fritos, also for your grade: F-
American Family Insurance: B Winning big with Russell Wilson as their spokesperson.
Jeep: B- | Revised grade C- I thought it was a levi’s ad. Pretty boring.
Scientology BAHAHAHAHAHAHAHAHAHA. No grade.
Farmers: C | I have nothing to say, not a super bowl caliber commercial
GoPro: B+ Stomach sank again watching Felix jump. I don’t do anything that extreme but I’d buy a GoPro just in case I ever did.
NFL Network: B- Jerry Ricecake.
Audi: B- | You got Scrappy Doo trending. That was worth a boost into the B average
Intuit/Golden Blox: B- Cool promotion.
AXE: B- Nice message, nice commercial, however you’re still promoting Axe body spray
Chobani: B+ | Bears are awesome.
Kia: B | Didn’t see any of that coming,
Sprint: C | So much potential for Framily wasted except for one line that was kinda funny “Sketchy Jeff”
Heinz: B- | If you’re happy and you know it KETCHUP!! This actually reminded me of all the annoying aspects of Heinz ketchup being such a pain in the ass to get out of the stupid bottle or making that damn farting noise.
Honda: A- | Best car commercial. Hands down.
Budweiser: A- | #BestBuds, you were trending before the Super Bowl but you get a negative score for releasing this one before the SuperBowl
Chrysler: C- | You lost me immediately, got me back, then almost lost me again at the end. I hate innocuous questions at the beginning of car commercials, and “What’s more American than America?” set you back a long way.
Butterfinger: C+ | Sexy butterfinger? You receive the “The Hell?” award
Microsoft: B | Powerful reminder of everything that technology has done/can do for us.
Hyundai: C+ | Your hashtag trending attempt could’ve been better.
Jaguar: B Solid use of the Hiddelston, Strong, and Kingsley. The only Jaguar movie I’ve ever liked.
Dannon: B+ Didn’t see an ending like that.
T-Mobile: B- I like the simplicity of text
Sodastream: C | I think this tweet sums it up.
Budweiser: A “Hero’s Welcome” | Oh the tears, they’re a comin
Esurance - B+ |I love the honest approach, and you win the trending war by far. Let that be a lesson everyone else! A sure fire way to get trending on Twitter is to give away money…Unless you want to be trending on Facebook, in which case you have to pay them.
Best Beer Ad - Newcastle. The “No Bollocks” approach and viral videos wins out over the big budget ads.
Best Car Ad - Honda #Hugfest
Best Product Ad - Wonderful Pistachios. I thought it got overlooked but I really liked the ad.
Best Company Ad - Radioshack. I better be really impressed and by stuff at your stores for no reason next time I see one…wait…
Twitter Trend Winner: #EsuranceSave30 (It’s still trending)
What Just Happened Award: Butterfinger.